EUROTRON (E.S.P.) Ltd

The Client

A leading supplier of polyproylene box and briefcase packaging to the retail and electronics sectors, Eurotron sought Visionforce’s help to build awareness of the Eurotron brand and demand for its packaging solutions.

The Brief

The main objectives of the press relations campaign were:

a. To build the Eurotron brand through the leading UK packaging and electronics press
b. To raise Eurotron’s profile through the launch of new packaging products
c. To generate sales enquires for Eurotron’s packaging solutions

The Campaign

With regular coverage in key publications such as Packaging News, EP and EMP, this 10 year press relations campaign helped to take Eurotron to a £1 million company in less than 5 years and establish itself as a leading UK supplier of presentation and static control packaging. The extensive coverage generated continues to work out at an investment of only 25% of the cost of equivalent advertising coverage.

Client Comment

“Visionforce has proved itself to be an invaluable partner in promoting Eurotron ESP through the leading packaging and electronics press”.

Susan Evans, Operations Director