Thiefbeaters

The Client

As a start-up with an unknown theft deterrent product, Thiefbeaters called on Visionforce Marketing to build its brand awareness through a press relations campaign aimed at the construction, landscape, amenity, golfing, caravan, leisure, equestrian and farming press.

The Brief

The main objectives of the press relations campaign were:

• To build awareness of the Thiefbeaters theft deterrent solution through the caravan, leisure, landscape, amenity, construction, farming, equestrian and golf markets
• To help generate credibility for the company through sustained PR and news of its ongoing success
• To support the sales efforts of Regional Controllers and Area Managers
   

The Campaign

This 4-year press relations campaign took Thiefbeaters from an unknown brand to an industry-recognised theft deterrent solution across all target sectors.

Press releases were sent out on a monthly basis to promote the company’s new products, its attendance at leading trade shows and its achievement of important industry awards and accreditations.

Each year, the equivalent of £10,000’s of advertising space was achieved through press release coverage, with news releases and feature articles appearing in market-leading titles in the caravan, leisure, landscape, amenity, construction, farming, equestrian and golf press.

Client Comment

“Visionforce helped us to create brand awareness through consistent editorial coverage in the construction, landscape, amenity, caravan and golfing press”.

Andrew James, Thiefbeaters Director