BOFA (UK) Ltd

The Client

As a leading suppler of state-of-the-art fume extraction systems for the electronics manufacturing, food and laser cutting industries, BOFA drew on Visionforce’s press relations expertise within the electronics manufacturing sector to build significant brand awareness of its products.

The Brief

The main objectives of the press relations campaign were:

• To build the BOFA brand across the whole UK electronics manufacturing industry
• To raise BOFA’s profile through the launch of a number of highly innovative fume extraction products
• To generate sales enquires for BOFA fume extraction systems
• To promote BOFA’s presence at major trade events

The Campaign

With a wealth of experience promoting a wide range of electronics manufacturing products including soldering systems, pick and place machines, dispensing systems and reflow ovens, Visionforce was well-positioned to deliver a highly effective press relations campaign, which over two years saw a significant boost in brand awareness of BOFA products.

Client Comment

“Since starting the Visionforce press relations campaign, our sales have grown significantly”.

Lawrence Cornell, Sales & Marketing Manager