Banbury Group

The Client

As a leading UK brick and building solutions specialist, Banbury Group called on Visionforce Marketing to develop a press relations campaign that would generate interest in its innovative new building products.

The Brief

The main objectives of the press relations campaign were:

• To continue to build the Banbury brand across the whole UK construction industry
• To further raise the Banbury profile through the launch of a number of highly innovative products
• To generate sales enquires for the new products

The Campaign

This press relations campaign resulted in Banbury Group generating 100’s of leads in under 6 months.

Press releases were sent out to all of the leading construction, architecture, building and builders merchant press, achieving important coverage for the LiteStack one-piece chimney stack, LiteStone masonry products, Silka Calcium Silicate Large Format Blocks, UNILIN Structural Roof Panel Systems, brickwork sheets and high quality facing bricks.

Client Comment

"Visionforce has worked with us to develop a highly effective press relations campaign, which has resulted in significant press coverage for our innovative new construction products across a wide range of key construction and architectural magazines and led to 300 sales enquiries in only 5 months".

Emma Banbury, The Banbury Group